Regence: Consumers Say They Want To Shop For Care

Among participants interested in cost or quality information, 78% were interested in quality information and 74% were interested in cost information.

About 80% of the uninsured participants said they were more likely to research cost than to research quality.

One quirk is that consumers said they are willing to comparison shop for durable consumer goods at a price starting around $199, but they said they are interested in comparison shopping for health care only if they expect the health care services involved to cost more than about $500, researchers report.