Podcast Center
Video Center
Webcasts
Resource Center
Events
July 23, 2007 at 12:25 PM
Life company Web sites are treating customers better, but many other industries have friendlier sites.
Researchers at the Customer Respect Group, Ipswich, Mass., have published those findings in a study based on reviews of 50 life company Web sites and similar reviews of hundreds of other Web sites established by companies in other industries.
The average “Customer Respect Index” was 5.0 during the latest analysis, the CRG researchers report.
The life site average CRI is down from 5.1 a year ago, but the average life site now ranks better than 33% of all sites reviewed, up from 20% a year ago, CRC says.
