Approximately three-quarters of boomers describe themselves as more conservative investors today (78% vs. 65% of younger consumers) and say they are less likely to invest in products that run the risk of losing money (75% vs. 67% of younger consumers).

Source: National survey of consumers conducted by Plan-it Marketing Intelligence Inc. for John Hancock Financial Services, Boston, and released in August 2003.

More than two-thirds of boomers are more likely to invest in products that offer guaranteed returns rather than variable returns (67% vs. 63% of younger consumers).

Source: National survey of consumers conducted by Plan-it Marketing Intelligence Inc. for John Hancock Financial Services, Boston, and released in August 2003.


Reproduced from National Underwriter Life & Health/Financial Services Edition, September 19, 2003. Copyright 2003 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.