By

Washington

As of April, membership of the National Association of Insurance and Financial Advisors had fallen 8% to approximately 76,000, a spokeswoman confirmed.

But NAIFA is working to reverse the recent membership decline, says Betsy Bott, associate director of communications of the Falls Church, Va.-based group.

She says NAIFA attributes the membership decline to the groups recent name change from the National Association of Life Underwriters.

However, Bott says, NAIFA has instituted a new membership campaign that is already starting to show results.

The new campaign, she says, involves both direct marketing and providing a multimedia CD-rom that explains the benefits of NAIFA membership.

NAIFA is also sponsoring an online discussion forum on membership benefits.

The campaign is directed both at former members and at life insurance agents who have never been members of the association.

Bott says the numbers are already encouraging. Although she did not provide specifics, she says the early results indicate the numbers are going up.

This is especially encouraging, Bott says, since the expectation was that the new campaign would take three to five years before yielding results.

In other news, Bott acknowledges that a broadband company that was expected to lease 40% of NAIFAs office building in Falls Church went bankrupt.

But she says that during the lease negotiations, NAIFA took “ample measures” to protect its interests and the bankruptcy of the broadband company is not expected to create any problems for the association.


Reproduced from National Underwriter Life & Health/Financial Services Edition, June 11, 2001. Copyright 2001 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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