Harmon Kong, co-founder of Apriem Advisors, is a visionary force transforming the wealth management industry through his innovative focus on aligning wealth with personal values and legacy. Known for challenging traditional financial planning norms, Kong advocates for a holistic, multigenerational approach that emphasizes purpose-driven wealth stewardship over simple asset accumulation. In late 2024, he elevated his thought leadership by authoring “Values Over Valuables: Daring to Live the Life Money Can't Buy,” a groundbreaking book that has rapidly become an Amazon bestseller in multiple categories. The book inspires advisors, families and clients to rethink wealth as a tool for creating lasting legacies grounded in shared values.