Prudential Advisors Connect (PA Connect) is a transformative leap in advisor technology, demonstrating product innovation at scale for firms with more than 1,000 advisors. Purpose-built for Prudential’s network of about 3,000 advisors, PA Connect unifies Prudential and LPL Financial systems into a seamless, cloud-based, AI-enhanced platform that streamlines financial planning, annuities, investments, and CRM. Developed in just nine months using Agile methodologies, PA Connect modernizes operations by addressing advisor pain points through an intuitive, customizable interface and real-time AI-powered tools. Key features include generative AI search and Smart Chat, modular dashboards, advanced lead enrichment, and deep integration with Salesforce, eMoney and other enterprise tools.