Betsy Miller Daitch is a visionary marketing leader who’s transformed Canoe Intelligence’s brand into a primary engine of growth, driving market presence and strategic business outcomes. Her leadership was instrumental in the successful $36 million Series C funding round, a testament to her ability to position Canoe as a market leader in a crowded industry. Under her guidance, the marketing team’s direct attribution to revenue has grown to 42% this year, demonstrating a clear link between marketing strategy and the bottom line. Her collaborative approach, which ensures close alignment with sales and product teams, has been central to key initiatives. This synergy has led to an expansion of Canoe’s global client base and successful go-to-market strategy for new products like Canoe Asset Data.