PGIM has distinguished itself through its groundbreaking thought leadership campaign on the convergence of public and private credit markets. In response to the evolving needs of Tier 1 institutional investors, PGIM launched a dynamic, multimedia initiative that combined expert-led video series, interactive webinars, and a comprehensive research paper. This campaign not only illuminated the $20 trillion–$40 trillion opportunity in asset-based finance but also empowered investors with actionable insights amid shifting credit market dynamics. It reached a global audience, with 27% of visitors from outside the U.S., and drove downloads across 10 distinct channels, showcasing broad engagement across paid, earned and owned media.