Last year’s Public Awareness Campaign elevated the reputation of CFP certification through diverse engagement channels. The “Surgery” TV commercial — broadcast nationally and across popular streaming platforms — highlighted the importance of asking the right questions, building on the success of 2023’s “Bungee” spot. Leveraging proprietary research, the campaign generated coverage in CNBC, Vox, Yahoo! Finance and more, totaling over 47,304 media hits (a 43% increase over 2023) and 247 million impressions. Social media engagements more than doubled year-over-year to 175,880, and high-impact “It’s Gotta Be A CFP” branding was featured on the Nasdaq building for CFP Board’s NYSE Closing Bell ceremony.