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TradePMR

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Luminaries 2025 Winner

Clearing & Custodial Firms: Custodial Platforms

Luminaries 2025 Impact Statement

The combination of Robinhood and TradePMR is a landmark moment in financial services disruption. Robinhood has already revolutionized retail investing by making markets accessible to millions of self-directed investors. With the acquisition of TradePMR, a 25-year-old RIA custodial firm, Robinhood has taken a bold step into the advisory space. This partnership connects TradePMR’s network of 400-plus fiduciary RIA firms with Robinhood’s 26.5M funded accounts, creating an unprecedented bridge between professional advice and next-gen investors. This integration stands to reshape how advice is delivered, removing traditional barriers between advisors and retail users. As both companies enhance their platform, they aim to build a scalable advisor referral network, increase access to fiduciary guidance and strengthen advisor tech capabilities.