In a year like no other, open enrollment 2021 is an enrollment like no other; and with it, the insurance industry has an opportunity to satisfy its clients in new ways.
As we experience pandemic fatigue, election fatigue, and economic shutdowns, customer behavior is changing by driving greater technological efficiencies.
(Related: Your Doctor Is Calling. Answ)er the Phone.)
While our clients still have insurance needs, the way they may arrive at their purchase may be changing.
In a recent Healthinsurance.com survey, 83% of respondents say they are happy with their current health insurance coverage, although 50% are exploring their options. For brokers and agents, this is great news — our clients value the products we sell. And since health insurance can be confusing, clients may rely more than ever on their brokers to help them navigate the waters.
Although working with clients in 2020 may look different than it has before with Zoom and FaceTime meetings, brokers and agents can still work with their clients by identifying their health care needs, evaluating the financial impact, and presenting the options that best fit their client.
Identifying Health Care Needs
Help your clients by identifying their health care needs. For someone who is dependent on regular prescriptions and medical care, or seeks a comprehensive plan, perhaps COBRA or an Affordable Care Act plan is the best option.