The United States Needs to Get Out in Front of the Coronavirus Threat

On top of that, millions of Americans lack health coverage entirely and many more avoid care due to high costs. Meanwhile, a portion of the population have grown so distrustful of elements of modern medicine such as vaccines that previously well-controlled diseases are spreading. All of this may contribute to the chances that America misses cases of the sometimes mild disease and boosts its potential spread.

Early containment measures will be crucial. The first step is to change messaging to acknowledge the growing risk, and to highlight the small but essential steps people can take. No, the disease isn’t spreading in the U.S., but there is a strong chance it will. People should make an extra effort at developing good hygiene habits, including washing hands frequently, covering coughs, and touching their faces less. There have been efforts to do this at the local level, but it’s worth going national. (Other good ideas include fist bumping instead of shaking hands, staying home when feeling ill, and seeking treatment if symptoms of upper respiratory infection manifest.)

It’s also time to plan for stepped-up public-health measures. America is nowhere near needing quarantines or internal travel restrictions. But there should be a clearly communicated standard for when they might be required, as well as an effort to prepare the public and businesses for the possibility. Preparation will mean a faster and better rollout if such measures are needed, and less of the scrambling and shock seen in countries such as Italy.

Finally, broader testing needs to be a priority. Rapid, routine, and accurate screening for the virus would help catch cases before they turn into the sort of outbreaks that require disruptive quarantines and help direct finite resources where they’re needed most. Missing cases or false negatives can have a huge impact. Unfortunately, the CDC has a ways to go in its efforts to build testing capacity, and there’s little visible progress towards faster point-of-care options. The agency is beginning to broaden surveillance, but needs to fill many gaps. More diagnostics-focused funding and increased efforts to approve and produce private tests are likely to be essential.

No one can fix America’s health system and pandemic preparedness overnight. But it’s possible to do more to make sure it won’t be excessively strained.

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Max Nisen is a Bloomberg Opinion columnist covering biotech, pharma and health care. He previously wrote about management and corporate strategy for Quartz and Business Insider.

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