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My accountability method involves participating in a weekly mastermind phone call. Every week, I’m on a video call with four other sales and marketing businesses that are on the same level or higher as my business, revenue-wise. These aren’t life insurance businesses; however, they’ve committed to hitting certain goals. Each week we each get five minutes to talk about (1) What we accomplished the previous week, (2) What we’re going to accomplish next week and (3) an opportunity or challenge in our business we’d like to discuss with the group.  Also, one person is in the “hot seat” each week, where we dive deep into a challenge or opportunity for 30–40 minutes. You have four other business owners taking time out of their busy day to get on the call, so you’ll make sure to do what you say you’re going to do out of respect to the group.  

Having accountability partners from other sales- and marketing-focused business owners is of tremendous help. I prefer this to having an accountability partner within the industry, because I’ve found agents often get stuck in the same loop. For example, I remember my sales manager telling me, Al Granum style, to generate 10 suspects, then whittle those down to three prospects, then one will become a client. Everyone had to think the same way. There was no outside influence whatsoever, and that’s a recipe for stagnation (to do what everyone else doing).

I cover how to set one up and other benefits of forming a mastermind on our podcast over at Needless to say, I’m a huge believer in the power of this method to keep you accountable and elevate your business.

Jeff Root, Owner, Rootfin, LLC


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