Safeguarding investments and principal intended for retirement is the top financial priority for nearly half (49 percent) of 1st wave baby boomers, according to a new report.
Cogent Reports, a unit of Market Strategies International, unveils this finding in “Emerging Investor Trends, an online survey of 2,882 affluent investors with $100,000 or more in institutional investable assets. The study that examines financial priorities and behaviors of affluent investors within Generation Y (ages 18 to 32), Gen X (ages 33 to 49) and the baby boomer generation (ages 50-68).
The report finds two factors—investor outlook and financial priorities—underpin emerging investors’ behavior, product usage and brand relationships.
The report reveals that nearly 1 in 2 (47 percent) of Gen Y investors feel “optimistic” about the current investment environment. In contrast, 1 in 4 (26 percent) of Gen X investors report feeling “optimistic,” and are most likely to identify with feeling “worried” or “hopeful.”