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July 03, 2012 at 12:20 AM
Should you ever bring up the topic of email marketing, you will certainly hear people complain about the hundreds of emails they receive on a daily basis. They will tell you stories about the endless “junk” they receive and how they try to opt-out from all that spam to no avail. They might even give you a strange look and wonder you if you are one of “those people” who sends out huge volumes of email.
The worst part about spam email may be that your own marketing message gets lost in the heap. With so many businesses sending multiple messages, how can you stand out from the crowd and ensure that your message actually gets noticed? To cut through the spam filters and be sure that your message is one that someone truly wants to read, consider the following:
3. Not just any email will do; each “touch” must add value. While the goal of email is certainly to bring more customers to your firm, encourage more prospects to call for assistance and push potential customers to purchase more of your products, that can’t be what your emails are all about. Sending emails that are only about sales, new products or services is a surefire way to ensure that your messages are quickly deleted. Look at the content of your emails and ask yourself a very simple question: If I were opening this email, would I think it had added value to my day?
For most emails received, the answer is that the message adds no value at all. It’s merely an advertisement delivered digitally. Regardless of your industry, it is crucial to create emails that add real value. Don’t try to disguise sales letters as helpful tips; add real value and your emails will be eagerly anticipated by your prospects. And that’s a win for everybody.
