The boomer demographic, with 76 million strong, is the most powerful and influential group of consumers out there and certain advisors are finding good fortune connecting with them. As part of our annual boomer issue, we canvassed successful advisors to find out how they’re making the connection. Here are five of the most interesting responses we came across. If you are finding success with boomers, please send me an email at [email protected] and tell us what’s working with this incredibly influential demographic.
“I have compiled some stats on this group to find out what their main concerns are. Because I specialize in the income planning realm, they seem to be finally getting that there are things they can do to protect their income when they retire. Also, because most in this group want the bottom line numbers now, it is very easy to show them (using base line guarantees) what their income will be at age 59-and-a-half, 65, etc.”
–Travis A. Morrow
“I work mostly with the African-American baby boomer market and it has been exciting. There are over 9 million African-American boomers that expect to retire in the next 20 years and I have cultivated and established ironclad relationships with them prior to retirement. My free community financial educational seminars/workshops have been instrumental in my attaining many boomer clients”
–James R. Veal