There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization—the handwritten, personal note. Here’s why personal notes are so effective in building strong client relationships and how to use personal notes in your smart-marketing strategy.
Why personal notes work. Marketers often use customer relationship management systems to create regular “touches” with clients and prospects. A CRMS brings discipline to the communication process, which can be helpful throughout the sales cycle.
But CRMS aren’t enough to build real relationships with real people. You also need one-to-one communication with your clients and prospects, and there are many ways of doing this. You could send an email, a LinkedIn message or a text. You could send personalized letter through the mail.