“The greatest predictive indicator of money is the current use of time.” It was on my morning commute that marketing genius Dan Kennedy dropped this bomb through my car’s speakers. I had been listening to and reading Dan’s work for days, almost non-stop since I had received it. But it wasn’t until that moment that I truly “got” it.
The old “time is money” platitude sounds good but has lost a bit of its punch since you first heard it. But, like it or not, the amount of value you can add is severely limited by the amount of uninterrupted, focused, productive time you are able to invest in your endeavors. Because added value is the only thing than can create financial equity, then it behooves you to get serious about how you invest every minute of your time.
Before I lose you to some sort of resistance thinking (“Who wants to watch every minute that closely?”) consider this: Love takes time, friendship takes time, recovery takes time. Everything is a function of how we spend our time. Money just happens to be easier to quantify.