Are you aware?

You know what tomorrow brings, right?

September 1 officially marks the start of college football season, with 11 games scheduled across the country. But that’s not what I’m talking about.

Of course you’re aware that Thursday kicks off Life Insurance Awareness Month, the nationwide campaign backed by the LIFE Foundation, the industry’s nonprofit advocate organization.

Of course you’ve been preparing for LIAM for weeks, so when August expires, you will be ready to do your part to rattle some cages and wake up consumers in your area to the fact that most of them haven’t done enough to protect their loved ones in the event something were to happen to them. And if you haven’t already checked out all the free resources available to you via the LIAM Producer Toolkit, nothing is stopping you from doing so right now. Even if you haven’t done anything in the way of preparation yet, you can still craft a great promotional campaign to spread the word in your area by utilizing these tools.

While the LIFE Foundation does an admirable job with its limited resources to create consumer awareness of the need for life insurance (example: realLIFEstories’ special advertising sections in fall editions of Parents magazine and O — the Oprah magazine), the real sweet spot for Life Insurance Awareness Month is having thousands of life insurance producers take the campaign to their own target markets — grass-roots style. Consumers aren’t going to see ads for LIAM during NFL football games or during hot new fall network and cable TV shows. The best chance for them to get the message is by hearing it directly from you.