How to awaken dormant accounts

While faith is fab, it does little to renew business relationships. You have to continue to add value even when a relationship is in a hiatus period.

You want to maintain a connection but you must do it in a way that provides a benefit. That means sharing information and invitations, extending worthwhile introductions. It doesn’t mean “checking in” or “ touching base” and other overtures that will waste your (inactive) client’s time.

So feel free to keep the faith but make certain to deploy sound sales and marketing tactics too. Then, and only then, might you see that client again.

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Adrian Miller has more than 20 years of experience as a sales training expert. She is the founder of Adrian Miller Sales Training, which offers real-world solutions to real-world situations for clients. To find out more, go to http://www.adrianmiller.com or visit her blog at http://adrianmiller.wordpress.com.