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Financial Planning > Behavioral Finance

Paul Auslander Named 2011 FPA President-Elect

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The Financial Planning Association (FPA) announced Friday that Paul H. Auslander, CFP, is the 2011 FPA president-elect. Auslander will succeed Martin Kurtz and begin serving his presidency on Jan. 1.

Auslander is chairman and CEO of American Financial Advisors in Orlando, Fla., as well as a registered representative with Foothills Securities. Auslander has been an FPA member since 1996 and has held numerous leadership roles with FPA including serving as president of FPA of Central Florida, and board member and symposium chair of FPA of Florida.

“One major initative I plan to focus on is contiuing to advance the fiduciary standard, something we as an organization have focused on already for some time,” Auslander says. “Florida, where I’m from,  is one of the few states that has an FPA organization. We were successful in getting the fiduciary standard there, and that is something we ‘re looking to replicate.”

Auslander says he is motivated to streamilne the process for getting this done by ensuring the message is consistent and the organization has “one voice in state capitals.”

Financial literacy outreach and education is another initiative Auslander plans to continue championing.

As far as recent declines in FPA membership numbers, Auslander attributes it to the tough economy, but notes the numbers have rebounded of late and look as if they will continue to do so.

“A number of former [FPA] leaders took principled stands on hot-button issues that obviously everyone will not agree with,” He adds. “But those issues are behind us and we’re moving forward.”

Auslander has noted that the greatest recruitment success recently has come from wirehouses, and large independent broker-dealers like Raymond James.

“A few years ago, we couln’t get in the door at Raymond James,” Auslander says. “Now they’re much more accomodating and interested.”

As far as the perinnial “next generation of financial advisors” issue and where they will come from, Auslander has high praise for his camaign opponents.

“Michael Branham, who was also nominated for the presidency, has made this a priority, and done a tremendous job heading our nexgen iniatives. The average age of the membership is 55. That doesn’t make for a healthy professional organization. But young people aren’t as interested in joining professional organizations. They can get their CE credit onlie, so they think, ‘Why do I need this?’ So it’s forcing us to be more mindful of ways to appeal to the younder set.”

Auslander wasappointed by the state of Florida's Chief Financial Officer to serve on the nine-person Financial Literacy Council. Additionally, he was appointed to the Advisors Council of the Community Foundation of Central Florida.

Auslander attended the University of Kentucky and Columbia University, and earned his Certified Financial Planner designation in 1987.


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