Two River Community Bank is 10-year-old financial institution based in central New Jersey with 15 branches in Monmouth and Union counties. William Moss, the bank’s president and CEO, describes what the bank does as “plain vanilla banking,” and Two River as a “medium-size” community bank that takes in deposits in central New Jersey and lends the money back out to individuals and businesses in the same area.
“Because we’re plain vanilla and very straightforward, what you see is what you get, we are a valued partner,” he says, noting that bank customers often will come in and ask for help when they need an attorney, or an accountant, or a financial advisor.
Investment advice and financial planning, not surprisingly, come up frequently among the referrals that banking customers need.
“We were looking for a partner that had the kind of ideals and high-quality service that would match up well with Two River Community Bank, and after a significant amount of due diligence, we settled on the Harbor Lights firm,” Moss says. “It’s critical that you have the right fit, in terms of personality, services, and the platform that they use.”
Harbor Lights fit the bill according to all those criteria and more.
Moss acknowledges that the firm’s affiliation with LPL was “an integral part of the decision” in choosing Harbor Lights. “They are one of the largest platforms in the country and deal with a vast number of community banks,” he says. “That’s a time-tested model and that’s what you’re looking for. You don’t really need to re-invent the wheel with a lot of this. It’s about service and results. They’ve posted results.”