Every May, we look at our Producer’s Guide to Marketing as one of our most important issues of the year. The topic has wide appeal, as all producers need to market themselves effectively, and it is a pressing concern for many as the economy recovers and we look to bring business back to “normal.” Still, budgets are tight and regulations tend to quiet the things producers say in their marketing materials and the ways they present themselves to clients.
But marketing is your No. 1 concern. And as the publication dedicated to bringing you the information you need to take your business to the next level, ASJ started looking at ways we could bring the most up-to-date marketing advice to your desktop in a way you’ve never seen it before.
That’s why this year, we settled on a format that explored marketing strategies by product market, rather than our usual collection of longer articles that focused on marketing techniques. We went to the top practitioners in five market segments – annuities, employee benefits, health insurance, life insurance, and long term care insurance – to find out what these experts have done to distinguish themselves from others. The advice ranges from ways to position the products you sell to tips for getting your name in front of prospects.