What is it about this business?
A few weeks ago, I wrote a piece called ‘Tone Deaf,’ which spoke to the health insurance industry’s propensity for shooting itself in the foot, with ever more powerful weapons as time goes on.
That was before the health care reform bill was enacted into law.
But no sooner had the bill been signed by President Obama than health insurers were looking for loopholes to avoid complying with some provisions.
What Your Peers Are Reading
So, of course, the one that gained the most notoriety had to do with insurers parsing the bill’s fine print and coming up with a justification for not insuring some kids with pre-existing conditions until 2014.
Despite what the fine print may say and however finely one may parse it, it is obvious what the law’s spirit is for insuring children with pre-existing conditions–that is to say, this is to start in September. It’s obviously what the bill’s writers meant and what the President had been trumpeting as a major immediate benefit of the bill.
Why, then, of all possible provisions in a 2,000+-page law do health insurers pick this one upon which to make their first play? Is this business so hopelessly addicted to being considered the bad guy that it has become a self-fulfilling prophecy? Or is it the thrill of seeing how far it can go? Or does it get off on the anger such moves engender?
The responses can get pretty angry.
Here’s what Sen. John D. Rockefeller IV, D-W.Va., had to say: “The ink has not yet dried on the health care reform bill, and already some deplorable health insurance companies are trying to duck away from covering children with pre-existing conditions. This is outrageous.”
Another statement had him using the word ‘reprehensible.’