“I call myself the financial planner to the socially responsible investor,” explains this solo practitioner. After two years with another firm she launched her own practice, Lazarus Financial Planning, in 2005 and was asked by one of her first clients for advice on socially responsible investments.
It was a subject in which she already had an interest, and as she began her research she liked what she found. From then on she asked clients if they had an interest in exploring SRI and if they did she would approach it as just another investment strategy.
But after coming back from last year’s SRI in the Rockies conference, she came to the realization she could only work with a limited number of clients and she wanted them all to be SRI clients. “On the front end it’s now a kind of screen that I use when I talk with prospective clients,” she says.