No More Cold Calling
Get clear on your ideal client and ask for what you want. People will be happy to refer you. (Really!)
Our clients know us, like us, respect our suggestions, and continue to invest with us. Of course they’ll refer us, right? Maybe.
People are busy with work, family, hobbies, volunteer activities, and travel. Often, referring us to new clients isn’t the first thing on their mind. We can make referrals top of mind.
Current clients are thrilled to refer us — if only we’d ask. With a little “instruction” you can empower your clients (your referral source) to refer you. Teach them how to introduce you (how do you want “what you do” to be described?). Teach them about your ideal client, and provide them with the answers to these critical questions:
- Where does he live or do business?
- What is his profession?
- What are his hobbies?
- What is his family situation?
The more specific you are, the easier it is for a client to refer you.