Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

Pruco Life's VUL Protector policy offers guaranteed death benefit

Your article was successfully shared with the contacts you provided.

Pruco Life Insurance Company, a Prudential Financial company, Newark, N.J., has introduced a new variable universal life insurance policy that will give consumers the potential for cash value accumulation and can guarantee that their death benefit will not lapse regardless of how the underlying investments perform. The new policy, called VUL ProtectorSM, offers 13 asset allocation investment options including a money market account and fixed rate option.

In addition to a no-lapse guarantee, VUL ProtectorSM offers an enhanced cash value rider and persistency credit for the policyholder beginning in year 13. VUL Protector is issued by Pruco Life Insurance Company in all states except New York.

For more information, visit


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.