Northwestern Mutual Life Insurance Company is marketing insurance to business owners with a new “Protecting People and Property” preparedness program.

The agents who use the program encourage owners to think about the importance of protecting human resources and supply lines as well as physical assets, according to Northwestern Mutual, Milwaukee.

The preparedness guide recommends that owners protect human assets by protecting the owner and key contributors with life and disability insurance; retain workers by offering retirement benefits and other benefits; and use permanent life products to secure emergency access to cash.

When owners are thinking about protecting physical assets, they should insure buildings and equipment. They also should plan for maintaining emergency response equipment, getting through a prolonged power outage, and ensuring access to materials from suppliers, according to the guide authors.