A company that runs a fee-based separately managed account program is appealing to financial professionals with a new sales support service.

Curian Capital L.L.C., Denver, a unit of Prudential P.L.C., London, says its new Advisor Transition Program will help advisors decide which of their clients need SMA accounts.

Regional business consultants then will help advisors explain the benefits of converting to fee-based separately managed accounts, Curian says.