Are you attractive to your clients and prospects?

Canadian researchers discovered that attractive political candidates received more than two and a half times as many votes as less-attractive candidates. In fact, American research psychologists have discovered that in U.S. presidential elections, the taller of the two candidates nearly always wins.

While this is not surprising, it certainly is interesting that we sometimes fail to listen to logic and reason in favor of whether or not someone attracts us. How could this happen? The “halo effect” seems to be all around us. At the Washington-based Cosmetic, Toiletry and Fragrance Association, researchers who study what attractiveness means recently reported that good-looking people are less likely to be convicted of crimes, more likely to be hired for jobs, and more likely to get a higher salary. They also reported them as more kind, interesting and competent.

Kerry L. Johnson, MBA, Ph.D. is an author, Senior Market Advisor columnist and frequent speaker at financial planning and insurance conferences. He operates Peak Performance Coaching, a one-on-one, fast-track coaching program. Visit www.kerryjohnson.com or call 800-883-8787 for more information.