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October 01, 2007 at 08:00 PM
Annual events tend to get better with age, as processes are continually refined to accentuate their best attributes while mitigating any negative ones.
Such is the case with Senior Market Advisor Expo, which recently wrapped up its sixth iteration at Wynn Las Vegas.
In terms of numbers, 2007 was the biggest SMAX (as we like to call it) to date, with more than 400 actual attendees (not including exhibitors) and our biggest exhibit show floor.
A highlight of the three-day event for me was Thursday’s keynote event, which featured all five finalists for the 2007 Advisor of the Year award. The session went very well, but it needed more time. You put five top producers like that on a stage and turn them loose with a couple of questions, and your hour is gone in a flash. As anyone in attendance can attest, each one of them could have easily taken the entire hour on their own.
Next year, one or two of them may get that chance, as you may well see them booked as a speaker for one of the breakout sessions at SMAX 2008.
