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MassMutual Launches Spring Ad Campaign

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Massachusetts Mutual Life Insurance Company is trying to nudge financial planning higher up consumers’ list of priorities.

MassMutual started a new “Front of the Mind” television advertising campaign Saturday that uses a series of 4 television commercials and 6 print ads to take consumers on a tour of the average person’s mind, with glimpses of thoughts such as, “I’m hungry,” and “World travel.”

The television commercials will run on broadcast networks and cable television channels during national sports events, during prime time shows and during early morning slots.

The print ads will appear in publications such as The Wall Street Journal, Newsweek and National Geographic.

Mullen Advertising Inc., Wenham, Mass., designed the campaign.