Kansas City, Mo.-based American Century has introduced five asset-allocation funds, named “Livestrong.” These funds are being marketed to boost the efforts of the Lance Armstrong Foundation, which supports those affected by cancer. In addition, it’s rolling out a line of “legacy” funds.
The Livestrong Portfolios 2015, 2025, 2035 and 2045 are target-date funds that are given more conservative allocations as the target date approaches. The Livestrong Income Portfolio aims to provide investors seeking current income with some growth potential via a fixed asset mix over time.
American Century, which has some $100 billion in assets under management, launched a series of asset-allocation funds, called My Retirement Portfolios, in August 2004. The latest funds will have the same fee structure and investment strategy, but they will not invest in tobacco companies.
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