The specialty health insurer formerly known as UICI has taken the name of its best-known subsidiary, HealthMarkets Inc.
Managers, company agents and others recently used private equity from The Blackstone Group L.P., New York, and other firms to take HealthMarkets private.
Managers now are trying to use some of the private equity to relaunch HealthMarkets, North Richland Hills, Texas, as a major player in the personal health account plan market.
HealthMarkets divisions that are part of the original UICI business sell limited-benefit health plans, student health insurance plans and plans for self-employed individuals.
UICI acquired the business that became its HealthMarkets division, HealthMarket Inc., in September 2004.