Yankelovich Inc. has come up with a 25-category system that uses information about attitudes, behaviors and personal characteristics to predict how U.S. adults will respond to wellness programs.[@@]
Yankelovich, Chapel Hill, N.C., is basing its new Prevention, Understanding, Life Styles & Education profiling product on 6,000 responses to a 35-minute, Web-based survey conducted in March.
Researchers used the survey results to break consumers down into 4 major categories.
About 33% of U.S. adults take their health for granted, and 29% are willing to take action only when faced with a crisis, Yankelovich researchers report.