NU Online News Service, Mar. 8, 11:15 a.m. – Employers that sponsor 401(k) plans are more interested than before in providers that can steer employees toward appropriate investment options, according to a new report from Conning & Company, Hartford.

The report covers the effects of the collapse of Enron Corp., Houston, on the defined contribution retirement plan market.

Employers never wanted moral or legal responsibility for employees’ retirement investment decisions, but now, because of Enron, the ability to provide sound, personalized investment advice and customer service can be a strong competitive advantage for an insurer that sells defined contribution plans, Conning analysts write.