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By 
March 11, 2021 at 01:15 PM
What You Need to Know
- Despite the shift to digital necessitated by the pandemic, 83% preferred to work with a human advisor.
- Investors want to work with a human advisor who can use the latest technology to improve their financial well-being.
- Edward Jones has launched new and advanced tools to help investors track their financial progress.
Nearly all investors in a new poll from Edward Jones said they consider it important that their financial advisors employ the latest technology and tools when advising them.
Eighty-three percent of survey participants said they would prefer to work with a human advisor, despite the shift to digital necessitated by the pandemic, compared with 17% who prefer to consult a robo-advisor.
“Human-centered relationships are at the core of our business,” Frank LaQuinta, chief information officer at Edward Jones, said in a statement.
“When we asked clients and investors about what they wanted out of technology they told us they wanted to know if they are OK, how did they get to where they are and where are they headed.”
Morning Consult conducted the online poll in mid-January among a sample of 1,242 investors.
Tech-Enhanced Advice
The survey found that investors are looking for a human professional who can leverage the latest tools and technology as part of the financial advisor relationship.
Thirty-three percent of respondents said they work with a financial advisor to manage their overall financial health, while 23% do so to track their financial health and ensure they are meeting financial goals.
