With 300+ million users logging in each month and over 80 million photos uploaded every single day, Instagram is a social force to be reckoned with.
Instagram is a photo-sharing social platform where each user has a profile and can upload photos (plain or stylized) for followers to view, enjoy, like, and comment. It may seem like a simple photo sharing site, but many businesses and advisors are using Instagram to their benefit.
One of the main keys to Instagram’s marketing potential for businesses is the fact that it is, first and foremost, a mobile application. If you’ve kept up with any of the social media trends around the Web, you know mobile is important.
Some 91 percent of American adults own a cellphone, and 50 percent of these owners download apps like Instagram. All Instagram actions occur on users’ mobile devices as they go about their day.
So, how does all of this apply to companies in the financial services industry? By giving your followers a “behind the scenes” look at your work environment, promoting your office and events in pictures, and showing the personality and people of your company through images, you give a human element to your brand and become easier to connect with.
Not sure where to start? The best way to eat an elephant is one bite at a time. Here are a few ways you can use Instagram in your social media efforts, without having to build a full-blown Instagram presence: