I’m always interested to hear first-hand from financial professionals about what makes a real difference to them in the day-to-day routine of running their practices. They tell me what’s working, and about the obstacles they face in building their businesses and servicing their clients. Technology comes up almost every time. Financial professionals look to their broker-dealer for technology that will help make their lives easier. Simple navigation, access to data from multiple sources, sleek reporting capabilities and customizable marketing tools are all important. And, of course, they need a solution that fits into their budget.
Based on ING Financial Partners’ experience in designing our ING SmartWorks 2.0 technology platform, here are the top five ways we believe technology can help you work smarter.
Say goodbye to data entry. The customer relationship manager (CRM) component of a technology solution can dramatically change the way your office manages data. A robust client servicing system allows you to prepare account review documents and answer your clients’ questions about balances and allocations.
Do deep dives on your clients. Through data mining, you have the ability to learn more about your clients and use data to strengthen relationships. From simple tasks like setting up birthday alerts to tracking changes in client portfolios, slicing and dicing data can yield big sales results. You can stay in front of your clients by using data capabilities to build and execute customizable marketing campaigns.