Fusion Advisor Network, the unique firm that provides services to a network of mostly fee-based independent advisors headed by Stuart Silverman and Philip Palaveev, has hired Abby Salameh as its chief marketing officer.
In an interview Thursday with AdvisorOne, Salameh said that her past career experiences—notably as director of marketing for TD Ameritrade and her role in helping launch Investment News for Crain—allowed her to understand the challenges advisors face, while working at Fusion would allow her to put her “capabilities and passions” to work for Fusion’s affiliated advisors.
Palaveev (left) said Salameh has “tremendous experience working with advisors and helping them grow faster and we are very excited to have her as a part of our leadership team.” Salameh had been consulting to Fusion for more than a year before agreeing to a full-time position starting Sept. 1. Palaveev characterized Fusion, which partners with broker-dealer NFP Securities, as an organization that is now “well past the startup phase” that seeks to be the “premier resource for advisors who want to grow and create a more profitable business,” that to do so “we need the best experts in the business,” and “there’s only a few people in the industry with the caliber of Abby.”
In her new position, Salameh said she would provide consulting services for Fusion’s member firms to help them further their brands, work on Fusion’s conferences and media relations, and help Silverman and Palaveev with Fusion’s strategy and recruiting efforts.