Do you think having a website, a social media presence or an email newsletter will get people talking about you? Well, that depends. Are you sharing anything that people will find valuable? People will talk about you because they like you and they value your services and advice. The more strongly they feel about you, the more they will go out of their way to talk about you. But how do they do it? Do they pick up the phone and call everyone they know to talk about you? Probably not.
Here’s an example
A financial advisor in the Atlanta contacted me recently to share with me how his business has changed dramatically over the past three months. He said he has focused his career on “over-servicing” his clients. But over the years, growth had not been steady at his firm. He knew he should be getting more referrals from his clients, but something was missing.
Reluctantly, he started a website a decade ago. Six months ago, even more reluctantly, he started an email newsletter. Over the past three months he was pushed into developing a social media presence online with a LinkedIn profile, a Facebook Fan Page and a blog. And then, all of a sudden, things started changing.