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7 'a-ha!' moments in sales that can help advisors

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Ever had an “a-ha” moment in selling? My first a-ha moment was 15 years ago after I developed a sales training program for the hospitality industry called “How to Make Incredible Tips.” I presented the program to the manager of a restaurant, and though I made almost every selling mistake possible, she expressed strong interest in the program. I didn’t know what to do next, so I asked, “Should we schedule a day for this?” We set a day, and I floated out the store. The a-ha moment was recognizing buying signals and summoning up the courage to ask for the business.

Since that time, I have had many other a-ha moments in sales. Here are a few that immediately come to mind.

  1. You don’t have to talk as much as you think.
  2. It’s OK to pause before you respond to a question or request.
  3. Silence is a powerful sales weapon when used at the appropriate time.
  4. The person asking the questions controls the sales conversation.
  5. The sooner price is discussed, the more of a focal point it becomes.
  6. If you keep your pipeline full at all times, you seldom have to worry about reaching your targets and quotas.
  7. Selling is not telling: the title of one of the first sales books I read and a concept that is still relevant.

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Kelley Robertson speaks at conferences, sales meetings and association events. Get a free copy of “100 Ways to Increase Your Sales” and “Sales Blunders That Cost You Money” at For information on his programs, contact Robertson at 905-633-7750 or [email protected].