With an array of new products designed to better reflect the economic climate, plus an emphasis on bac-to-the-basics sales methodology, Senior Market Advisor brings you the trends to watch.

Our annual look at the newest trends in products and sales strategies suggests that simplified solutions and an old-fashioned, client-centered approach are the hallmarks for 2010 and beyond. Learn how to adapt and thrive in the year ahead.

  • An era of annuity innovation
    Annuity structures have shifted in response to an embattled economy. A new era of simplified products with restructured benefits better reflective of the tough times has definitely appeared.
  • LTCI undergoes an evolutionary change
    An increased campaign of public awareness for long term care insurance and advanced education for producers is just part of the newest developments in the LTCI world.
  • The science of sales and marketing
    Tackling the world of financial planning with a more studious approach could make all the difference for a successful 2010. By learning to focus closely on building relationships with your prospects and spending more face-to-face time with clients, you’ll make more effective use of your marketing dollars.
  • The many faces of life insurance
    With the prices of life insurance policies dropping, new riders and legacy protection strategies are emerging as the best ways for advisors to maximize on LI’s benefits. Learn more key strategies to handle the changes.