Not a day goes by, it seems, when there isn’t a new piece of research on the advisory industry, especially in the practice benchmarking area. Coincident with the healthy growth of the advisory business, it seems the advisor research business is booming as well. So why do we need another research firm in the marketplace? We addressed the question in our interview.
Green: So with this advisor research that you’re doing, who would you be competing with–is it Cerulli or Spectrem or Moss Adams? Though I can’t think of any research that ties together the branding with how it gets to the advisor and then from the advisor to the client. What makes Cogent special?