Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Getting women involved in LTC decisions
By Margie BarrieQ: When working with prospects to sell them long term care insurance, I know that often women are the decision makers. What advice can you provide to take the female perspective into account? A: LTC is an issue of particular importance for
December 01, 2008
A good time to buy (and sell)Wow, we've been pummeled with bad news the last few months. I won't revisit all the gory details -- y'all know them just as well as I do, but it does seem another leading indicator rears its ugly head on a daily basis, giving
December 01, 2008
When opportunity knocks, open the doorSomebody left the gate open, the cows are out, the horses are running wild, the pigs need a bath, the rooster has disappeared and the hens aren't laying eggs anymore. Things on the farm aren't what they used to be. "Woe is
December 01, 2008
Have you ever attended or would you ever attend a seminar?I haven't attended one. I have friends and family who have. They have had mixed things to say about them. From what they tell me, it sounds like it has more to do with the presenter. If you can find someone who's not too slick, then
December 01, 2008
Smarter selling to womenIf you're not selling life insurance to women, you're missing out a sizeable market. The Pew Research Center recently surveyed 1,260 men and women about their family's financial management practices. Two-thirds of the couples
December 01, 2008
3 Tips for Conducting Insurance Market Research that Moves Business"We may be lost, but we're making good time." One of my favorite aunts was known for this saying, and I think of it every time I hear about a company conducting research that's long on procedure and short on information that will
December 01, 2008
3 Strategies for Making Social Networking Work for Your Insurance PracticeYou've heard the phrase, "It's not who you are, it's who you know" -- and who you know has a whole new meaning in the rapidly increasing world of social media. Finding new clients and increasing your book of business may be only a click away. But
December 01, 2008
Master the mediaVery little compares to the thrill of seeing your name in print. Whether you are a multi-national brokerage firm or an independent advisor, you should have a forum to regularly bring your ideas before the investing public. By being a part of a news