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11 Ways to Make the Case for Total Return Stocks

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Related: GMO’s Grantham: 7 Signs We’re in a Stock Collapse (And What to Do Now)

Will Rogers said some great things. He gave this advice about investing in the stock market. “Don’t gamble; Take all your savings and buy some good stock and hold it till it goes up, then sell it. If it don’t go up, don’t buy it.”

Unfortunately, some people think that way. They want to be in the stock market only when it’s going up. You know market timing doesn’t work.

How can you make the case for staying invested when the market goes sideways or even down?

First, it’s important to have the belief the stock market won’t go down or move sideways forever. You need faith, believing in things you can’t see. Fortunately, history is a good guide, although no one can accurately predict the future.

It’s time to talk with clients about total return stocks.

Here are a few key points and things to look for when advising clients on these investments.


Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, “Captivating the Wealthy Investor,” is available on Amazon.