The National Association of Insurance Commissioners have released their ranking of the top 25 annuities providers by market share of direct premiums written for 2016, and the numbers were down across the industry.

Direct premiums written by the top 25 providers totaled $253.3 billion, down from $264.1 billion in 2015. The top 10 annuities providers accounted for 54.42 percent of 2016 direct premiums written.

There was a shakeup among the top four annuities carriers with TIAA jumping from the sixth spot in 2015 to the third position in this year’s ranking. TIAA switched places with Lincoln National, which dropped back to sixth. The top four carriers had a market share of 25.31 percent, down from a market share of 28.75 percent among the top four during 2015.

Related: Top 10 annuity providers ranked by NAIC

Jackson National Group led the ranking again in 2016 with $18.7 billion in direct premiums written, representing a market share of 7.40 percent. The company topped the 2015 list as well, though its market share dropped from 9.40 percent in last year’s ranking.

Continue reading to find out which companies increased their market share, which fell in the rankings in 2016.

AXA Logo

No. 10: AXA Insurance Group

2015 Ranking: 10

Direct Premiums Written, 2016: $10.7 billion

Direct Premiums Written, 2015: $10.1 billion

2016 Market Share: 4.24 percent

2015 Market Share: 3.83 percent

2016 Cumulative Market Share: 54.49 percent

 

 

New York Life LogoNo. 9: New York Life Group

2015 Ranking: 7

Direct Premiums Written, 2016: $12.2 billion

Direct Premiums Written, 2015: $11.3 billion

2016 Market Share: 4.83 percent

2015 Market Share: 4.28 percent

2016 Cumulative Market Share: 50.26 percent

 

Allianz logoNo. 8: Allianz Insurance Group

2015 Ranking: 9

Direct Premiums Written, 2016: $12.2 billion

Direct Premiums Written, 2015: $10.8 billion

2015 Market Share: 4.84 percent

2015 Market Share: 4.08 percent

2016 Cumulative Market Share: 50.26 percent

 

Sammons logoNo. 7: Sammons Enterprises Group

2015 Ranking: 11

Direct Premiums Written, 2016: $12.3 billion

Direct Premiums Written, 2015: $8.6 billion

2016 Market Share: 4.88 percent

2015 Market Share: 3.27 percent

2016 Cumulative Market Share: 40.59 percent

Lincoln logoNo. 6: Lincoln National Group

2015 Ranking: 3

Direct Premiums Written, 2016: $12.5 billion

Direct Premiums Written, 2015: $15.9 billion

2016 Market Share: 4.95 percent

2015 Market Share: 6.04 percent

2016 Cumulative Market Share: 35.71 percent

 

Voya logoNo. 5: Voya Financial Group (formerly ING America Insurance Holdings)

2015 Ranking: 5

Direct Premiums Written, 2016: $12.5 billion

Direct Premiums Written, 2015: $13.6 billion

2016 Market Share: 4.95 percent

2015 Market Share: 5.13 percent

2016 Cumulative Market Share: 30.76 percent

prudential logoNo. 4: Prudential of America Group

2015 Ranking: 4

Direct Premiums Written, 2016: $14.0 billion

Direct Premiums Written, 2015: $14.2 billion

2016 Market Share: 5.5 percent

2015 Market Share: 5.4 percent

2016 Cumulative Market Share: 25.31 percent

TIAA logoNo. 3: TIAA Family Group

2015 Ranking: 6

Direct Premiums Written, 2016: $15.1 billion

Direct Premiums Written, 2015: $11.9 billion

2016 Market Share: 5.98 percent

2015 Market Share: 4.51 percent

2016 Cumulative Market Share: 19.78 percent

AIG logoNo. 2: American International Group

2015 Ranking: 2

Direct Premiums Written, 2016: $16.2 billion

Direct Premiums Written, 2015: $21.1 billion

2016 Market Share: 7.99 percent

2015 Market Share: 6.4 percent

2016 Cumulative Market Share: 13.81 percent

Jackson logoNo. 1: Jackson National Group

2015 Ranking: 1

Direct Premiums Written, 2016: $18.7 billion

Direct Premiums Written, 2015: $24.6 billion

2016 Market Share: 7.4 percent

2015 Market Share: 9.32 percent

2016 Cumulative Market Share: 7.4 percent

 

See Also:

3 components for a successful FIA direct mail campaign

Top annuity players’ 2016 revenue falls 4.1%

Top 10 annuity providers ranked by NAIC

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