Quick, answer these two questions:
- How many referrals did your clients give you last month without you asking them?
- How many referrals will they give you next month?
Only 42 percent of the financial advisors I talk to can answer the first question with any accuracy (without having to dig through files to look it up).
None of them can answer the second question.
Why don’t you know how many referrals you will get?
Why can’t you predict the future?
For my part, I will get 6.25 referrals next month and 83 percent will become clients, generating $12,500 a month in new revenue.
How do I know that? Because I have created and implemented a system that creates a predictable referral culture.
That means for the last 12 months, we have gotten 6.25 referrals each month without having to beg or ask our clients at all!
By the end of 2017, with 6.25 referrals a month turning five new clients a month, we will have more than doubled in size.
What’s the formula for this marketing magic?