A few years ago, the bestselling marketing book Blue Ocean Strategy made waves in the business community. The basic premise of the book was that businesspeople have two options: 1) to swim and bite for market share in a blood-red ocean, a market filled with competitors all selling the same basic product in a similar way or 2) to create a new market or market niche – heading off into an uncrowded, blue ocean.
In the late 1990s, I discovered my own blue ocean strategy – a niche I believe can work for any financial advisor who is willing to embrace it. It’s a strategy that will help you do the right thing for your clients while simultaneously revolutionizing your business.
As I’ve studied market history, I’ve become familiar with the major underlying market cycles – in particular, the bull and bear market trends. In 1998, I anticipated that the market was headed into a bear trend that would likely last for 15-20 years. I realized that when the market turned, investments tied directly to the stock market would no longer be in the best interest of my clients.
Here’s your opportunity. There is an alternative to the stock market, what I call the universe of conservative-interest and dividend-generating strategies – the financial nuts and bolts. In 1998, no financial advisor in my geographic region was focusing on these options. In fact, I’m still the only advisor in my geographic area with this specialty.
…and history screams opportunity
I offer brokerage CDs, fixed and indexed annuities, government and municipal bonds, corporate bonds, preferreds and, in some instances, REITs. There are several attractive aspects to this business model for advisors to consider.