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Regulation and Compliance > Federal Regulation > FINRA

End Game

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As financial services reregulation continues to inch it’s way through Congress–in the form of the Dodd bill in the Senate and the Investor Protection Act in the House–FINRA’s strategy is becoming more clear. For anyone else who’s interested in affecting the legislation or in its eventual outcome, it’s time to start thinking about what that outcome would look like, if it’s not too late, already.

As Melanie Wadell reports in her December Washington Watch column in IA, various revealing amendments have been added to the bills. Three of them are particularly troubling, and all hint of FINRA fingerprints. First, Dan Maffei (D-NY) offered an amendment stating that B/D reps will not be held to violate their fiduciary duty solely because their firm offers a limited product line. Well, duh? Why would competitive products be in a client’s best interest? (This is consistent with the CFP Board’s standards for those of you who are keeping score.)

Then, good ol’ Jeb Hensarling (R-TX) wants the fiduciary duty to be limited to each transaction, not an entire client relationship. Sound familiar? That’s not likely to lead to any client confusion over when her broker is acting in her best interest and when he isn’t. This, of course, has been SIFMA’s position all along: They’re all for a fiduciary duty, but only when a broker is specifically giving advice, not when they are selling a product, to the same client. Certainly the clients can sort that out.

And finally, the Big Kahuna: Spencer Bachus (R-AL) wants to extend FINRA’s authority to all brokers who become investment advisors under the IPA, which is to say, virtually all 700,000+ of them. After all, FINRA is already regulating them as RRs. Who’s in a better position to do this job? And to sort out the thorny issues of when the fiduciary duty applies, and just how limited a product list a B/D can have (can you say proprietary?).

Ever notice in legal matters, how little, vague, and seemingly harmless words can come back to bite you on the keister? Words like, oh I don’t know, “harmonize?” Remember in the original Obama Administration white paper, the stated goals were to “create a fiduciary standard and harmonize legislation for financial advisors?” Most of us were so encouraged to find “fiduciary” in there, that we didn’t think too much about this “harmonization” thing. But there it is, in all its haunting glory, right in Rep. Bachus’s amendment.

So, what’s the end game, here? If all financial advisors–including brokers, financial planners, and RIAs–are to have a fiduciary duty to their clients, how are we going to have “harmonized” regulation? It’s a pretty good argument that having one regulator for all of them would lead to regulatory harmony. But who’s to regulate them? Well, if FINRA is already going to regulate 700,000 of them (under Bachus), and the vast majority of CFPs are already RRs under FINRA anyway, and many RIAs are, too, there’s really only one logical choice here. The wrong one, in my view, but the increasingly likely one. That is, unless someone else makes a surprisingly dynamic move here in the waning minutes. Unfortunately, I haven’t seen any Bobby Fishers playing on our side of the table.


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